Thursday, September 2, 2010

Basic Search Engine Optimization (SEO) Tips For Your Web Page – Part 1 – Finding Out How Much Competition You Have For Your Specific Keyword Phrase!

If you are using sites like Squidoo and Hubpages, you really don’t have to worry too much about SEO. These sites are already well ranked and this only helps your page in getting noticed faster by search engines. My hubs tend to get indexed faster (usually within 24 hours) as compared to lenses, but I simply love the extra modules available on Squidoo that cater to my creative needs so I end up making lenses too.

What is SEO? It is optimizing your pages in such a way that is search engine friendly. Many people ‘Google’ for whatever they want, so keeping that in mind you need to make the search engines ‘like’ your page. Once your page is properly optimized, they arrive on search results faster and easier. For that you need to do some tasks prior to creating a web page. To get a clearer, more apt definition of SEO click here.

There are two ways in which you can make your page appear on search results -
1. The Organic Way - Where your site appears on one of the many pages of search engine results.
2. The Paid Method - Where you pay to ensure that your page gets maximum exposure on the first page. Try searching for something on Google, you can see some results appearing at the top right hand side of search results. These are sponsored links -- where people like us have paid to ensure max exposure to their pages.

I haven't tried the paid method yet and according to many experts, you shouldn't venture into it until many months of doing Internet marketing and SEO. I will be discussing about the 'natural/organic' method of SEO for now.

You can try some basic SEO tips and techniques mentioned below (keeping Google in mind since it’s the most used search engine) :

1. Go to Google.com and type your keyword phrase in the following format :

intitle:”keyword phrase” inanchor:”keyword phrase”

If you get less than 5000 results, it means you have less competition from others for the same keyword. Then, chances are you can obtain yourself a decent position on the first page of search results. Intitle is the syntax used to return pages that have the keyword phrase in their title and inanchor is the syntax which shows pages that have the keyword phrase as part of the anchor text (don't overexert yourself trying to figure out what all this means if you're a newbie -- you will get it later when you're more experienced).

Example : inanchor:"dogs" intitle:"dogs" will yield 4,990,000 results.

You shouldn’t even bother with this keyword (dogs) because there’s way too much competition.

2. Even if there’s less competition, you might want to check out the page rank of those web pages which are on the first page of results. Page Rank can be anywhere from 0-10. The higher the Page Rank (PR) the better the web page i.e, a page having PR 7 is better than a page having PR 1.

If the first page of results are filled with pages that are old (Google likes old pages – it’s like wine, the older the better for them ;)) plus having a good PR (PR 6 and more), it would be better to stay away from that keyword phrase too coz yup, as you guessed it – too much competition!

You can manually check the page rank of each web page result (first page only) using this page rank checker – [link]

But that is too tedious a task. I would recommended downloading Traffic Travis which does all this work for you (from obtaining page rank of search results to telling if you the competition is too much for a keyword phrase).

Next, I will be talking about how to see whether if people are actually searching for your keyword phrase or not! Stay tuned! :)

P.S : I crossed over $1000 last month for Squidoo alone. Adsense payment too is looking up. Yay! :D


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2 comments: on "Basic Search Engine Optimization (SEO) Tips For Your Web Page – Part 1 – Finding Out How Much Competition You Have For Your Specific Keyword Phrase!"

steve Johns said...

There is nothing to do with PR of the page and SERP. PR is a calculation of the quality backlinks you have to a particular page..So you will be able to rank if you are able to beat the #1 website with onpage and offpage SEO factors..IMAO :)

Dhanya said...

Hey Steve!

The number of quality backlinks to your page is important too if you want to rank high in search engines. If you have a lot of quality sites linking to your page, Google will deem your site as trustworthy and chances are you will be ranked higher in search engines too. It's not necessary that every website in the first page of results need to have a high PR. What I'm stressing on is in case the first page is filled with old pages (lets say which have been online for five years or more) along with a high PR -- it can be really difficult to get on the first page of search engines. Not impossible with a bit of hard work and SEO though :)

Thanks for commenting! Appreciate your input :)

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